BLOG.SHARONWOODARD.COM: Marketing and Teaching

Marketing and Teaching

I just finished a weekend called the GURU Boot Camp with Eben Pagan (yes, he's really a Guru!). I won't go into lots of detail because the point of the course was about online information marketing. You might be wondering why an educator spent her weekend at a marketing workshop. The short version is that I am working on online products for teachers. Since I am a teacher, grew up with teachers and married a teacher, I feel like I have that end of things down, but I needed a jump start into the world of online marketing. It's a steep learning curve but there is a ton of help out there. The good marketers are passionate about what they do and here's where we all meet again: they are PASSIONATE about what they do . . . sound familiar teachers?   The crew I hung out with all weekend are also perpetual learners. (This should also resonate with us.) So although we (educators) may think we don't have much in common with those marketing types, we actually have ESSENTIAL characteristics. I would go as far as to to say that if we are not part "salesman" in the classroom, we are probably missing some sales everyday!

We'll talk more about this in the future. I will also be adding a book discussion day. I love to add perspectives to my thinking and I hope you will enjoy some of my picks.

In the mean time, here are a few things to consider until we visit here again:

    > Are you a good saleman in the classroom? . . . hint: are your students buying what you are selling?

    > Are you interested in online marketing? Check out Eben Pagan    http://ebenpagan.wordpress.com

sharonwoodard.com
Author of "Embrace Your Journey"
from The DNA of Success Stories

Posted by Sharon Woodard at 7/14/2009 10:59 AM